{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess contemporary film venues.
The most significant surprise the movie business has experienced in 2025? The resurgence of horror as a leading genre at the UK film market.
As a genre, it has impressively exceeded earlier periods with a 22% rise compared to last year for the British and Irish cinemas: over £83 million this year, versus £68.6 million last year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” comments a cinema revenue expert.
The major successes of the year – a recent horror title (£11.4m), another hit film (£16.2m), The Conjuring Last Rites (£14.98m) and 28 Years Later (£15.54m) – have all hung about in the multiplexes and in the popular awareness.
While much of the industry commentary centers on the standout quality of certain directors, their successes point to something evolving between audiences and the genre.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” states a film distribution executive.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But beyond aesthetic quality, the consistent popularity of spooky films this year suggests they are giving audiences something that’s much needed: catharsis.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” observes a genre expert.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” says a prominent scholar of horror film history.
In the context of a global headlines featuring conflict, immigration issues, political shifts, and climate concerns, ghosts, monsters, and mythical entities connect in new ways with viewers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” states an performer from a recent horror hit.
“The concept reflects how economic systems can drain vitality from individuals.”
Historically, public discord has always impacted scary movies.
Experts highlight the surge of early cinematic styles after the WWI and the turbulent times of the 1920s Europe, with movies such as early expressionist works and Nosferatu: A Symphony of Horror.
Later occurred the 1930s depression and classic monster movies.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” explains a historian.
“So it reflects a lot of anxieties around immigration.”
The boogeyman of immigration influenced the just-premiered folk horror a recent film title.
Its writer-director clarifies: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Perhaps, the current era of praised, culturally aware scary films commenced with a clever critique launched a year after a contentious political era.
It sparked a new wave of horror auteurs, including various prominent figures.
“That period was incredibly stimulating,” says a creator whose project about a deadly unborn child was one of the period's key works.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
This creator, now penning a fresh horror script, notes: “Over 10 years, audiences’ minds have been opening up to much more of that.”
At the same time, there has been a reappraisal of the underrated horror works.
In recent months, a new cinema opened in London, showing cult classics such as a quirky horror title, The Fall of the House of Usher and the late-80s version of Dr Caligari.
The renewed interest of this “raw and chaotic” genre is, according to the venue creator, a clear response to the algorithmic content pumped out at the cinemas.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he explains.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Fright flicks continue to upset the establishment.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” says an authority.
Alongside the revival of the mad scientist trope – with multiple versions of a literary masterpiece imminent – he forecasts we will see horror films in the near future addressing our present fears: about artificial intelligence control in the coming decades and “vampires living in the Trump tower”.
In the interim, a religious-themed scare film The Carpenter’s Son – which tells the story of Mary and Joseph’s struggles after the messiah's arrival, and includes celebrated stars as the holy parents – is scheduled to debut soon, and will definitely cause a stir through the faith-based groups in the America.</